IKEA revives 1970s 'flower power' with its fourth vintage launch inspired by archive pieces-December 2024-www.zddhouse.com

IKEA revives 1970s 'flower power' with its fourth vintage launch inspired by archive pieces

Dec 21, 2024 6:39 AM

IKEA's been busy diving into the archives, reviving well-loved classics and reimagining them for the 21st century. And the Swedish superstore's latest launch, the fourth installment of its nostalgic NYTILLVERKAD collection, brings color in a big way. Available to shop in April 2024, the new collection includes new renditions of pieces designed by style icons.

'We are excited to bring back these beloved designs and introduce them to a new generation of customers, Karin Gustavsson, creative leader of the multi-part collection, says in a press release announcing the launch inspired by '70s interior design trends. 'With the new colorful and bold edition of products, we hope to inspire creative experiments, courage, and positivity in homes around the world.'

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